QualityPro is an industry program designed to increase professionalism of the industry through self-regulation; stimulate consumer demand through increased confidence and a higher public perception of industry professionalism; create common sense, quality industry standards; and provide marketing opportunities to participating companies by recognizing commitment to excellence and higher performance standards. This is a company, not individual, designation.

Reserved as an exclusive NPMA member benefit, this corporate program is designed to separate QualityPro companies from the competition and increase the overall professionalism of the industry. As QualityPro members inform consumers about QualityPro, through the marketing tools provided, you will increase your business. In addition, this program will encourage QualityPro companies to hire smartly, train correctly, and upgrade professionalism through the training and education of service technicians and sales personnel.

QualityPro companies are environmentally responsible, and committed to providing consumers with the highest possible service. Built around the four key principles of Business Operations, Consumer Relations, Environmental Stewardship, and Technician Training, the QualityPro certification is designed to be feasible and affordable for every company in the pest management industry.

Operators of all sizes from around the country have been involved in the program since its inception, assuring you of the highest quality program.

Why Do You Need QualityPro?

The pest management industry needs to raise the bar for quality. Consumers are unsure how to choose a pest management professional. QualityPro makes it easier to select companies by more clearly identifying pest management companies that excel.

As a result of these pressures on the industry to stimulate growth in the marketplace, a broad range of industry stakeholders called upon NPMA to organize a program designed to recognize professionalism in the industry. The group asked NPMA to develop a "Good Housekeeping" seal of approval for the pest management industry.

NPMA set out to determine the feasibility of a QualityPro program, or Good Housekeeping Seal-type program, and determine whether this type of program would make a difference to consumers, regulators, and the media. Research included discussions with the U.S. Environmental Protection Agency, state pesticide officials, and national media. NPMA also conducted focus groups to discover how consumers would view this program.

Research findings were overwhelmingly positive. Most importantly, in the focus groups, consumers replied positively to this type of program. When asked, "Imagine this national organization that we've been talking about would offer something similar to a Good Housekeeping Seal of Approval for their members." Comments included:

• "That seal would tell me the company knows what it is doing."

• "A Good Housekeeping seal would raise the bar for pest control operators."

• "It means the company is more qualified and had to meet additional requirements."

• "The company cares enough about doing a good job that they will go the extra mile."

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